Citizen TV is a national station in Kenya owned by Royal Media Services Ltd and broadcasting mostly in English and Swahili. It was started in 1999 and relaunched in June 2006. It is Kenya’s fastest growing television station with a strong focus on local programming. Citizen TV boasts a total reach of 45% of the market share (Ipsos Karf Report 2014) and 12 years in existence as the pioneer brand for Royal Media Services Ltd Footprint with the largest coverage and reach country wide. It covers all socioeconomic grouping, speaking to all ages and all genders.