Eesti Televisioon (ETV) (English: Estonian Television) is the national public television station of Estonia. It made its first broadcast on 19 July 1955. The bulk of ETV’s funding comes from government grant-in-aid, around 15% of which is in turn funded by the fees paid by Estonian commercial broadcasters in return for their exclusive right to screen television advertising. ETV stopped showing commercials in 1998–1999 and has again ceased doing so since 2002: its low-cost advertising rates were damaging the ability of commercial broadcasters to operate. The introduction of a system of broadcast receiver licences, payable by viewers, was considered, but ultimately rejected in the face of public opposition.