Vanitha TV is a women-oriented Telugu TV channel from NTV (India) group. Vanitha TV is an exclusive television channel which claims to be the first women-centric channel in India. The channel pays respect, love, gratitude towards women. The programs focus on welfare of women, women power, female fashion, and female health. Vanitha promises 24-hour infotainment with current affairs, counselling, helpline, music and dance shows and soaps that will do away with gender stereotypes. According to Raghu Eluri, the chief editor for Vanitha TV, they will be purely concentrating on women, their struggles, rights, looking at the world through a woman’s eyes basically.